Why Nestlé Vietnam?
After the Renovation Period in Vietnam in 1992 the Nestlé Group officially came back to the country with a joint venture between Perrier Vittel (which belongs to Nestle' group) and the Long An Trading Company. The joint venture company La Vie was founded.
In 1995 Nestlé Vietnam was established, which is 100% foreign invested enterprise, belonging to the Nestlé Group.
The total capital invested by Nestlé in Vietnam is over $450milllon to date. The company employs approximately 2000 employees nationwide and operates five factories in the country:
- Two factories produce La Vie mineral water in Long An & Hung Yen provinces.
- Three factories produce food and beverage products in Dong Nai province:
- Dong Nai factory produces Nescafe, Maggi, Milo, Nestea
- Binh An factory produces Nestlé Milo RTD
- Tri An factory produces Nescafe & decaffeinated coffee as raw materials for export.
- The fourth factoriy in Hung Yen Province - Bong Sen factory produces Nestlé Milo RTD
To demonstrate its long-term commitment to Vietnam, the Nestlé Group has invested heavily in new production facilities in the country over recent years in order to meet both domestic and international demand. Nestlé has also been bestowed with a certificate of merit from Vietnam's Tax Bureau for its financial contribution, an honour that reflects its commitment to doing business as a credible foreign enterprise.
Nestlé Healthy Kids
Nestlé launched its global Healthy Kids Programme In Vietnam In 2012 to help combat malnutrition among children aged six to 12. The school-based programme, which focuses on educatlon,aims to raise awareness about good nutritional practices and the Importance of a healthy lifestyle. It is also focused on boosting physical activity among primary school children in rural schools. By supporting the Ministry of Health and the Ministry of Education in their efforts. Nestlé wants to put nutrition and health at the forefront of the education agenda.
The program is based on the existing national curricula. It is delivered through 12 modules that focus on topics including the digestive system, nutritional needs,the nutritional value of food, malnutrition, obesity, iodine for good health, food safety, and the role of physical activity.
Learning materials on nutrition and physical activity for children, parents and teachers have been developed in Vietnamese language to support the programme. Meanwhile, an interactive Nestlé Healthy Kids website has been introduced to engage children about nutrition, food hygiene and physical exercise. Teachers at the schools were trained on the content and usability of the website and software and expert feedback was provided by the National Institute of Nutrition (NIN). Until the end of 2014, the Healthy Kids Programme in Vietnam has reached 18 schools and impact approximately 15/100 students across the country.
Inside review about Nestlé Vietnam
Digital Corporate Communication - 1458625758Pros: Nestlé provides the best environment for me to contribute and develop myself in long term career. People are very friendly and cooperative.
“• Responsible for the development and implementation of all phases of marketing and building the image and the brand name of com”Sale Supervisor Nestle Professional Consumer Direct channel - 1408700166Pros: • Direct the planning and marketing of systems products. Promoted to direct the customer areas. • Direct the advertising, public relation, and trade show resulting in increased measured branch awareness and broadcasting company image.